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Master the RAISE methodology to generate AI stimuli that fit your research needs.
This is a Web version of the Companion Appendix for RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence, developed by César Zamudio, Jamie Grigsby, and Meg Michelsen, and published in the Journal of Advertising. Questions? Feel free to contact us!
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Manipulate body size & use negative prompts
Example: An ad with women of different body sizes (Lou, Tse, and Lwin, 2019) |
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Manipulate full body movement in people
Example: An ad with a woman exercising at various intensities |
Manipulate fine movement in people (smile)
Example: An ad with a woman smiling or serious (Chang, Lee, Lee, and Chang, 2021) |
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Add elements to a person (clothing)
Example: Ads of different sex appeal (Liang, Wu, Su, and Jin, 2023) |
Add elements to objects (bottle design)
Example: Bottles with/without handles (Sevilla and Kahn, 2014) |
Build social media stimuli with AI images
Example: Different camera designs advertised on Facebook
Example: Different camera designs advertised on Facebook
Stay tuned for more tutorials!
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