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A little more about who we are and what we do.
We are a team of three university professors passionate about marketing, advertising, and new technologies. Our research has investigated topics such as how tiny ads can tell big stories, whether fragrance salespeople should spritz a customer with perfume (or not!), the psychology behind naming a fragrance Lavender Dream or Floral Dream, and, of course, the RAISE methodology to rapidly and cost-effectively generate AI ads.
César Zamudio, Ph.D.
César is Associate Professor of Marketing at Virginia Commonwealth University (VCU), where he teaches Marketing Analytics, Marketing Research at the VCU School of Business, as well as Brand Analytics at the VCU Brandcenter.
Cesar's research focuses on topics such as human branding, sensory marketing, digital marketing, and new technologies. His research has been recognized with multiple international awards and published in leading Marketing and Management journals. Dr. Zamudio’s academic expertise is complemented by his experience as co-founder of MarketingPhdJobs, the world’s leading job platform for Marketing professors, and as CMO of Kamikaze Arte Promocional, a promotional products distributor startup he co-founded prior to becoming an academic.
Cesar is an avid fashion enthusiast and collector, and loves to try (and recommend!) restaurants. He also enjoys reading, playing video games, traveling, art, and nature photography—his favorites are squirrels and chipmunks. You can learn more about César on his personal website.
César is Associate Professor of Marketing at Virginia Commonwealth University (VCU), where he teaches Marketing Analytics, Marketing Research at the VCU School of Business, as well as Brand Analytics at the VCU Brandcenter.
Cesar's research focuses on topics such as human branding, sensory marketing, digital marketing, and new technologies. His research has been recognized with multiple international awards and published in leading Marketing and Management journals. Dr. Zamudio’s academic expertise is complemented by his experience as co-founder of MarketingPhdJobs, the world’s leading job platform for Marketing professors, and as CMO of Kamikaze Arte Promocional, a promotional products distributor startup he co-founded prior to becoming an academic.
Cesar is an avid fashion enthusiast and collector, and loves to try (and recommend!) restaurants. He also enjoys reading, playing video games, traveling, art, and nature photography—his favorites are squirrels and chipmunks. You can learn more about César on his personal website.
Jamie L. Grigsby, Ph.D.
Jamie is Associate Professor of Marketing at Missouri State University, where she teaches Creative Advertising, Consumer Behavior, and Digital Marketing. She also serves as the faculty advisor of Ad Club, a college chapter of the American Advertising Federation.
Jamie’s research focuses on the intersection of advertising and consumer behavior. She explores how design factors such as the imagery and copy used in ads can tell stories and communicate effectively to consumers. She also studies how consumers are impacted by advertising, including consumer decision making processes and outcomes, self-control and impulse buying behaviors, and consumers’ interpretation of advertising disclosure labels on native and AI-generated advertising. Her work has been published in leading Marketing and Advertising journals.
In her spare time, Jamie loves to travel and spend time outdoors. She loves big cities, where you can find her at museums, zoos, aquariums, and planetariums. She also enjoys time in nature, where you can find her hiking up mountains to get the best view of the sunrise. She also enjoys reading, doing yoga, and is currently learning how to play the piano.
Jamie is Associate Professor of Marketing at Missouri State University, where she teaches Creative Advertising, Consumer Behavior, and Digital Marketing. She also serves as the faculty advisor of Ad Club, a college chapter of the American Advertising Federation.
Jamie’s research focuses on the intersection of advertising and consumer behavior. She explores how design factors such as the imagery and copy used in ads can tell stories and communicate effectively to consumers. She also studies how consumers are impacted by advertising, including consumer decision making processes and outcomes, self-control and impulse buying behaviors, and consumers’ interpretation of advertising disclosure labels on native and AI-generated advertising. Her work has been published in leading Marketing and Advertising journals.
In her spare time, Jamie loves to travel and spend time outdoors. She loves big cities, where you can find her at museums, zoos, aquariums, and planetariums. She also enjoys time in nature, where you can find her hiking up mountains to get the best view of the sunrise. She also enjoys reading, doing yoga, and is currently learning how to play the piano.
Meg Michelsen, Ph.D.
Meg is Associate Professor of Marketing at Longwood University, where she teaches Principles of Marketing, Consumer Behavior, International Business, and Strategic Marketing Management (MBA).
Meg’s research interests lie in the field of consumer behavior, specifically scent and fashion marketing. She has explored how factors like scent brand names, olfactory imagery, and individual scent learning and information processing style influence consumer evaluations of scented products. Additionally, in her recent work, she has investigated how cultural values shape gendered perceptions of fashion in the context of unisex fashion. Her work has been published in leading academic journals and offers practical insights for businesses to better understand and respond to consumer needs and preferences.
Meg loves exploring delicious cuisines, exploring new places, enjoying tea parties with friends, and challenging herself with jigsaw puzzles.
Meg is Associate Professor of Marketing at Longwood University, where she teaches Principles of Marketing, Consumer Behavior, International Business, and Strategic Marketing Management (MBA).
Meg’s research interests lie in the field of consumer behavior, specifically scent and fashion marketing. She has explored how factors like scent brand names, olfactory imagery, and individual scent learning and information processing style influence consumer evaluations of scented products. Additionally, in her recent work, she has investigated how cultural values shape gendered perceptions of fashion in the context of unisex fashion. Her work has been published in leading academic journals and offers practical insights for businesses to better understand and respond to consumer needs and preferences.
Meg loves exploring delicious cuisines, exploring new places, enjoying tea parties with friends, and challenging herself with jigsaw puzzles.