Become familiar with options and settings to refine your experimental stimuli.
This is a Web version of the Companion Appendix for RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence, developed by César Zamudio, Jamie Grigsby, and Meg Michelsen, and published in the Journal of Advertising. Questions? Feel free to contact us!
Important note (July 2025): In the original implementation of RAISE, all examples were discussed using the Dreamstudio platform. We have switched to the NightCafe platform. For all original examples using the Dreamstudio platform, click here.
Important note (July 2025): In the original implementation of RAISE, all examples were discussed using the Dreamstudio platform. We have switched to the NightCafe platform. For all original examples using the Dreamstudio platform, click here.
I want to...
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Define aspect ratio, artistic style,
and camera details |
Refine cosmetic/style issues
and major errors |
Manipulate backgrounds
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Stay tuned for more tutorials!
Video made with Nightcafe.